Attributes of an SEO Strategist
An SEO strategy (also referred to as 'SEO approach' or 'search engine optimisation strategy') is the process of planning, outlining & implementing steps designed to improve search engine rankings & conversions.
My approach to every project involves asking the right questions & listening carefully, applying meticulous detail, skill & creativity to every stage of the strategy process. I believe great campaigns don't come without listening, so I take the time to understand & identify my client's needs.
Your goals become my goals. I'll immerse myself in your brand & learn everything I can about your business goals, your values, & your customers. Even as I create & breathe life into your ideas, I strive to hone & refine my approach as the project unfolds.
I discovered early on that only by knowing what drove my clients forward, could I understand how I could get your prospects to believe in your business. This feeds into my approach & helps me to come up with engaging & successful marketing solutions that express your brand, drive business & shape its future.
Developing a digital marketing plan will help you identify what makes your business unique & how to get your message out to your audiences through a variety of digital channels. An in-depth & detailed approach to laying out your digital marketing strategy can reveal new opportunities & expand your reach.
Digital strategy considers the enterprise holistically in assessing how digital technologies can create business & customer value. Key elements of the business are assessed together with external market trends & competitor inputs in developing strategic scenarios & options for evaluation. The analysis, for example, includes understanding the customer experience & associated key business & service model characteristics to identify potential strategic opportunities. The strategic options analysis also considers a broad range of emerging technologies to assess their potential. Digital strategy generally addresses a one to two year rolling timeframe with later periods defined at an aggregate level.
Digital Marketing Strategy
Digital marketing involves the marketing of products or services using digital channels both online & offline. Digital Marketing Strategy aims at optimising the digital marketing mix to best deliver marketing & business objectives. The strategy integrates a range of digital marketing channels including search engine optimisation, search engine marketing, social media marketing, display advertising, online PR, mobile marketing, video marketing, email marketing, content marketing & affiliate marketing. In addition, the strategy includes supporting digital marketing techniques, for example, conversion rate optimisation, online reputation management, etc.
Digital Information Strategy
Digital information strategy focuses on leveraging information as a strategic enterprise asset. Information strategies focus holistically on structured, semi & unstructured information & their interaction across an organisation. The strategy assesses the business direction & strategic information needs, analysing current information assets & capabilities, & developing plans to address strategic priorities & gaps. The strategy development process is guided by better practice frameworks such as Mike 2.0 that have been successfully used across a number of industries & geographies.
Digital Transformation Strategy
Digital transformation strategy aims at achieving fundamental change through the implementation of disruptive digital technologies. Transformational change entails a radical rethink of how a technology is exploited to find new business models & new revenue streams. The strategy development process includes understanding the current business direction, customer needs, business model & new technology opportunities. Transformation scenarios & options are assessed & prioritised & provide input to roadmap development & transformation portfolio execution.
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